SIR_/Why SIR_

All businesses. All budgets. Seriously_

Big or small, we’ll work with your budget.

Money, straight up.

Every budget.

It can be intimidating to see a polished website and assume it is outside your budget — but that’s why SIR_ is here. We work with businesses at every stage and offer options for a range of budgets, from simple, focused websites to fully custom builds.

Simple & focused
Fully custom builds

Tell us what you need and what you’re comfortable spending, and we’ll help you find the right place to start.

The studio behind the work.

Websites for
businesses.

SIR Websites is a one-person studio in Los Angeles. We design and build custom websites for businesses at every stage and budget — and we put your business online.

Built for businesses at every stage
1
Person behind every project
2–3
Business days to a reply
100%
Designed & built in-house
Sebastian I. Rocha — Founder
Founder

Sebastian I. Rocha

Designer, developer, and the person who answers your emails. Sebastian started SIR to give small businesses the kind of website usually reserved for companies with agencies and seven-figure budgets. Every project is designed, built, and shipped by the same pair of hands.

Est. Los Angeles, CA
Est. 2024
How we work
Strategy & Direction
Mapping out the architecture and goals before writing a single line of code.
Visual Design
Creating a distinctive, professional aesthetic tailored to your brand's identity.
Efficient Builds
Developing robust, fast-loading sites delivered reliably and on schedule.

Ready to put your business online?

Why SIR_

Why Work With Me?

Designed with intention. Engineered with care. Supported by someone who understands what’s at stake.

01 — Technical Foundation

I earned my bachelor’s degree in Computer Science with a minor in Statistics and Data Science. My background in software engineering and web development allows me to think beyond appearance and build websites as complete, functional systems.

I understand the technology behind the design—from structure and performance to integrations, data, responsive behavior, and long-term maintainability.

Design
Structure
Code
Data
Integrations
Performance
Engineered, Not Generated

02 — Your Website Deserves More Than a Prompt.

AI can generate a website in minutes, but generating code is not the same as understanding it. Many websites are created through one-click tools, lightly edited, and published without anyone carefully reviewing what is happening underneath.

Unreviewed AI-generated websites can contain unnecessary dependencies, broken forms, poor performance, accessibility issues, exposed credentials, and security vulnerabilities. When the person delivering the website does not understand the code, your business becomes the testing environment.

I use AI as a tool when it is helpful—but I do not rely on it to replace engineering judgment. I review, test, maintain, and take responsibility for the technology behind every website I deliver.

GeneratedReviewedTestedSecuredMaintained
Approach A

Prompt & Publish

  • ×Generated quickly
  • ×Unreviewed code
  • ×Unknown dependencies
  • ×Limited accountability
My Approach

Engineered & Reviewed

  • ✓Reviewed implementation
  • ✓Tested functionality
  • ✓Security-conscious development
  • ✓Ongoing accountability

A prompt can generate code.It cannot take responsibility for your business.

03 — A Business Owner’s Perspective

I built and operate my own local business, so I understand that a website needs to do more than look good. It should save time, answer customer questions, build trust, and help the business grow.

I approach every project from both perspectives: the engineer responsible for how the website works and the business owner who understands why it matters.

Engineer

How it worksPerformanceSecurityReliabilityMaintainability
Built to work.
✕Built to matter.

Business Owner

Why it mattersCustomer experienceTrustEfficiencyGrowth

One Person. Both Perspectives.

You work directly with the person designing, building, and supporting your site.

Start a Project→